Within the world of branding, there are namers, language gurus who help clients find words that are worthy of their endeavors
Curious about how naming works? Here is the breakdown
Step 1
The client sends background for Wordlark to review. Maybe this is a marketing plan and/or a brand story and/or a very long email about your vision. After a review of materials, and competitive research, Wordlark meets with your team for in-depth interviews that will determine directions for the work.
Step 2
Wordlark develops names, typically hundreds of them. Why so many? Because there is attrition. Names are edited, refined, and preliminarily screened to knock out those that have obvious trademark conflicts. This helps you avoid falling in love with words that are ultimately unavailable, saving time and heartbreak.
Step 3
After one or two rounds of creative work, we have a shortlist of names you love. Wordlark conducts (optional) domain name research and works with legal partners to further investigate trademark availability. We make sure the bench is deep enough that more than one of your favorites makes it to the finish line.
All the Services
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All the Services 〰️
Name development
Often naming will focus on one thing (a product, an organization), but we can also work together to come up with naming systems or suites of names, be it the stages of an onboarding process or a spectrum of eyeshadow shades.
Taglines & Copywriting
After you’ve landed on a name you love, it’s time for those other words. Wordlark can develop taglines, write website copy, or marshal any other words you need to make your name really sing.
Editing & Copyediting
Sometimes editorial work is more about clarity than creativity. Wordlark can be your backstop, ensuring that your content is sparklingly clean and clear.
Some Past Projects
A long-term housing project
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A non-profit that serves Flagstaff, Arizona, was opening a new long-term housing project for those in need of shelter.
This new project needed a name that spoke to being a comfort and refuge. It also needed to complement the name of an existing location, The Crown (which had kept the historic name of the hotel that originally operated there).
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We focused on names that used the same structure (i.e. The [blank]). Out of a shortlist, the client selected The Lantern, because a lantern has historically been placed in windows to signal that travelers can safely stay the night.
The name also spoke to illumination, hope, and guidance, given that a lantern is a tool that lights the way.
An aesthetic care startup
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A new aesthetic care startup, backed by a venture firm, needed a name that conveyed both healthy evolution and personalized service, in a straightforward yet sophisticated way.
Having a dot com domain, without the use of any descriptors, was also important to the client.
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Together, Wordlark and the team landed on Persana, a coined name that combines the term “personal” and the word root “sana” (healthy in Latin).
After the naming work, Wordlark was engaged to do a large-scale editing project covering the scores of procedures that plastic surgeons in the network can provide.
A financial advising process
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A financial advising firm in Flagstaff, Arizona, wanted to develop a proprietary name for their process of onboarding clients, as well as names for each of the three steps involved in the process.
The name needed to help set the firm apart, engage clients, and connect seamlessly with the firm’s existing branding.
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The firm, Babb Financial Group, already leveraged the mountainous topography of the town in its tagline: “Elevate Today, Plan for Tomorrow.”
And so a perfect name for the process did the same. The Guided Ascent spoke to improving circumstances, constant support on the journey, and customized advice.
The steps for the process kept it simple, friendly, and in line with the idea setting out on a journey. There was the intoductory meeting (Ready), the financial review (Set), and the delivery of a customized financial plan (Let’s Go!).