Naming a venture-backed aesthetic care startup
The Challenge
A new aesthetic care startup, backed by a venture firm, needed a name that conveyed both healthy evolution and personalized service, in a simple yet sophisticated way. The name needed to feel high-touch and high-trust.
Having an exact dot com domain, without the use of any descriptors, was also important to the client.
The Solution
Together, Wordlark and the team landed on Persana, a coined name that combines the word “personal” and the word root “sana” (healthy in Latin).
After the naming work, Wordlark was engaged to do a large-scale writing and editing project covering the scores of procedures offered by plastic surgeons in the company’s nationwide network.
